An introduction to coaching

Making A Difference Through Coaching

I believe in Making A Difference (MAD) in the lives of leaders like you. My coaching isn't just about enhancing skills or boosting performance; it's about transforming the whole person. Here's how I do it...

Less Stress, More Confidence

I take a holistic approach to coaching, focusing on both your personal and professional life. My goal is to reduce stress, increase confidence, and foster skill development, all while enhancing your overall performance.

Tailored to You: MAD Coaching

MAD Coaching is more than a method; it's a partnership. My approach is:

  • Collaborative: I work with you, not for you.
  • Bespoke: Your goals, your path. We tailor your coaching to fit your unique needs.
  • Solution-Focused: We concentrate on finding answers, not dwelling on problems.
  • Results-Oriented: We measure success by the tangible improvements in your life and work.
  • Systemic: We look at the big picture, understanding how everything connects.
  • Challenging: We push you to grow, but always with support and encouragement.

The Science of Change

My coaching is grounded in the neuroscience of change. I understand how our brains and nervous systems are wired and how they can adapt. By leveraging this knowledge, I enable my clients to achieve significant and sustainable change. I’m not just following trends; I’m guided by evidence-based approaches and ethical professional practice.


The Benefits of Coaching with me

For the Individual:

Coaching with me isn't just a process; it's a partnership. Here's how you can benefit:

  • Focused Time: We'll dedicate uninterrupted time to your growth.
  • Space for Reflection: I provide a safe space for you to explore your thoughts and feelings.
  • Research-Based Tools & Techniques: I use proven methods to enable you to make the desired changes.
  • Typical Outcomes Include:
    • Increased Confidence: Belief in yourself and your abilities.
    • Performance Improvement: Achieve Peak Performance.
    • Career Development: Take the next step on your professional journey.
    • Enhanced Life Experience: Live a more fulfilling and enriched life.
    • Wellbeing & Resilience: Build strength to face life's challenges.
For the Organisation:

When working with client organisations, I focus on tangible benefits and measurable returns:

  • Identifying Benefits: We will pinpoint exactly what your organisation can gain from coaching.
  • Return on Investment (ROI): We will identify and, where appropriate, track the ROI to ensure that the coaching aligns with your organisational goals.



Coaching Credentials

Extensive Experience

With 21 years of experience as an Executive coach and facilitator, I've enabled leaders to achieve both organisational and personal goals. My background includes working with a diverse range of clients and sectors, from charities to global organisations.

Academic & Professional Qualifications

My qualifications are tailored to support your leadership journey:

  • MBA: A strong foundation in business management and strategy.
  • Advanced Diploma in Leadership and Performance Coaching: Specialised coaching qualification in enhancing leadership & performance.
  • Level A and B Psychometrics, MBTI,‘Emotions and Behaviour at Work’ (EBW), and the full range of Human Synergistics assessments: Tools to understand personality, emotions, behaviour and effectiveness.
  • NLP-Business Practitioner
  • Enhanced Practitioner in Conversational Intelligence
Real-World Executive Experience

As a former Director in organisations like Dixons Stores International, WHSmiths, and Carlsberg, I've been where you are. I understand the unique challenges and opportunities you face, and I'm well-equipped to coach and mentor other Executives.

A Bespoke Approach

I work across all disciplines, from CEO to Risk and Compliance, with Board, Executive, or aspiring Executive Directors. While all my clients are unique, they share one common goal: optimising performance. My approach is always bespoke, tailored to your specific needs and aspirations.

A Diverse Perspective

As a mature individual with varied career and life experiences, I can relate with a wide range of people and situations. My work across different organisations and sectors has equipped me with a broad perspective that enriches my coaching practice.


Make A Difference... Unleashing Your Unique Contributions

Transform Your Leadership

With my help, you can constantly develop yourself to achieve more performance with less time, energy, and stress. The difference in leadership you can expect includes:

  • More: Confidence, trust, clarity, focus, energy, resilience, fulfilment, personal growth, and efficiency.
  • Less: Overwhelm, stress, inner conflict, frustration, anger, resentment, anxiety, procrastination, and loneliness.
  • The Ripple Effect: Engage a more productive and effective team, increase sales, decrease risk, boost profits, and create happier customers and shareholders.
Making a Difference Through Unique Contributions

One of the most significant drivers of engagement is the opportunity to use unique talents to make a difference and achieve a sense of purpose. Unfortunately, many organisations hinder this potential by keeping individuals in the wrong roles or following inappropriate policies.

Here's how I can help you break through these barriers:

  • Understand Your Passion & Strengths: Through one-on-one coaching, psychometric questionnaires, and 360 assessments, I'll help you uncover your unique talents and passions.
  • Align with Organisational Needs: We'll translate your strengths into an impact plan that aligns with your organisation's purpose.
  • Empower Your Contribution: I'll work with you to create a culture where you're empowered to offer your strengths and break down the barriers to your optimum contribution.



Personality assessment...Makes A Difference

Understanding Self and Others

As a leader, self-awareness is not just a skill; it's a necessity. Understanding how you're similar to or different from others enables you to manage your emotions and behaviour more effectively. It's about creating a positive impact without compromising your wellbeing and optimising your influence on others while minimising stress.

The Power of Personality Instruments

Personality assessments are more than tools; they're essential insights into what makes you and those around you tick. Here's how I leverage them in my coaching:

  • MBTI Instrument: I utilise the Myers-Briggs Type Indicator (MBTI), one of the best-known and most trusted personality assessments on the market.
  • Constructive Framework: MBTI provides a flexible framework that can be applied to all areas of human interaction and personal development.
  • Tailored Insights: Together, we'll explore your MBTI results to uncover insights into your leadership style, communication preferences, decision-making processes, and more.
  • Enhanced Relationships: Understanding your personality type and those of your team members can lead to more effective collaboration, conflict resolution, and overall team dynamics.



Emotions and Behaviour at Work...Makes A Difference

The Challenge of Emotional Regulation

Leadership isn't just about strategy and execution; it's about understanding and managing emotions. Lack of emotional regulation, poor interpersonal skills, and an inability to adapt can derail even the most promising leadership careers. But there's more to it than just avoiding pitfalls.

Unlocking Potential Through Emotional Intelligence (EQ)

Emotional Intelligence is not just a buzzword; it's a fundamental aspect of effective leadership. Here's why EQ matters for Leaders who are MAD (Making A Difference):

  • Understanding Others: Spend more time understanding those around you, creating conditions for resilience, and fostering performance breakthroughs.
  • Impact on Performance: Gain accurate insights into how emotions impact performance and learn how to leverage that knowledge.
  • Realising Human Capital Potential: EQ is now recognised as the key to unlocking the full potential of an organisation's human capital.
The EBW Assessment System

I utilise the Emotions and Behaviour at Work (EBW) assessment system to assess a leader's business emotional intelligence and its impact on leadership capability. Here's how it can benefit you:

  • Tailored Insights: The EBW system provides specific insights into your emotional intelligence, highlighting areas of strength and opportunities for growth.
  • Actionable Strategies: Together, we'll translate these insights into actionable strategies that align with your leadership goals and organisational needs.
  • Transformative Impact: By enhancing your EQ, you can create a more engaged, resilient, and high-performing team, leading to tangible results for your organisation.


Make a difference in your first 100 days

I recognise the importance of getting the first 100 days right in a new leadership role. When we are appointed to a new role we want to Make A Difference quickly and often we can be in such a rush to do this that we neglect to manage ourselves effectively and create negative consequences for ourselves and for others.

Some common pitfalls are: acting on early and inaccurate assumptions, spending insufficient time getting to know key people - know their value and judge their needs and responses, ignoring our own health and wellbeing by trying too hard.

I can help you Make A Difference for you and your organisation and achieve a perfect start to your new role with MAD in First 100 Day Coaching.

This coaching programme can include 360, psychometrics, purpose, vision and values review, personal DNA, stakeholder diagnostics, strategy alignment, disciplined focus and personal development planning and more.


Career Transitions that...Make A Difference

More and more executives are making the transition into alternative career models such as contracting, interim, consulting and non executive roles or deciding to start their own business or even a combination of some of the above. The transition from executive to any of these new career models can be challenging and is most effective when having the support of a coach throughout the thinking, planning and doing process.

Not only do I have experience as an executive but also experience of making such a transition and therefore coaching and mentoring can be offered where appropriate.

Do you want more success for less stress and make a difference for
yourself and others?

Click Here For More Details!

Book here for a Free Initial Consultation or
a Coaching Session

Click Here To Book Now!