Clarity of Purpose… Makes A Difference

Do you, your colleagues and your teams know why your organisation exists and why it is so important?
Are you, your colleagues and your teams motivated by a higher sense of organisational purpose?
Whatever an organisation’s strategy it is the people that do the work that make the difference between success and failure. People are not motivated making profit for shareholders - they are motivated by meaningful work that benefits others and gives them a sense of fulfilment. We can work together to create a shared clarity of your organisation’s purpose.


Understanding who you are is a key factor in determining your success.Having a clear purpose keeps you on track and keeps you going when things get tough. The right purpose can be inspirational to others and be a key motivator for them to support you in achieving your goals.


This is your view /picture of a future state. It gives you and others a sense of what you are working towards and will help you measure progress and success. If you don’t know where you are going how will you know if you got there?

Having a clear vision will keep you on track

Common reasons that people do not achieve their vision are:

They don’t have one
They worry about how to express their vision
Their vision is too short term and not inspiring enough, even for them to be motivated by it
Its is someone else’s vision for them not their own
They get distracted by “stuff”
They don’t action plan their vision with goals, timescales and accountabilities
They are not prepared to be flexible and respond to the changes around them
They are not patient
They expect support without enabling it or inspiring others to their vision or purpose
They focus on the negative
Their vision is solely about them and does not involve or benefit others


This is your joined up high level action plan designed to achieve your vision. It is based on the key goals that will need to be addressed to achieve your vision. Strategy requires you to stand back and use both your left (logic) and right brain (creative/emotional) to look at issues and solutions.


We look here at both your internal resources (your mindset) and external resources (your support network) that you can use to achieve your strategy.

Action plan

Each strategic goal needs an action plan. This needs to include what you are going to do and by when and how. It also needs to include actions for managing risks and issues that arise. It is essential to make sure that the actions you plan are directly related to achieving your goals and not just things that will keep you busy and are roughly related to your goals.

We can be far too quick to rush into action and achieve very little other than a decrease in our bank balance and depleted energy. We need to take enough time to really think through our actions and challenge ourselves and get others to challenge us to ensure that we have chosen the best action and that we are being realistic yet stretching in our timescales.

We need to relate our actions to our resources to ensure that we optimise our resources to optimise our chance of success. We should consider how our actions will achieve progress and if that progress will be enough and if not what better actions can we take or what additional actions do we need to take.

Regular planning and review time is critical to staying on track. A short weekly review will ensure that we are not wasting valuable time in achieving our vision and will allow you to account for changes happening around you that will impact on your actions. Be willing to make changes to your plan if the world around you is changing or if you find a better way forward.

Ask for others to challenge you and the progress you are making.

We can work together to create your purpose to impact plan to ensure you achieve your purpose and live your values and ultimately this is success.