CLARITY OF PURPOSE...MAKES A DIFFERENCE

A stated purpose serves to inspire and focus our efforts. This is true of an organisation’s purpose and our own individual purpose and alignment of the two is critical to optimise success.

Whatever an organisation’s goals and strategy it is the people that do the work that make the difference between success and failure. People are not motivated making profit for shareholders – they are motivated by meaningful work that benefits others and gives them a sense of fulfilment.

Purpose also provides an opportunity to create strategic focus as well as informing people when making the small decisions all employees face several times a day.

Having a stated purpose as the strategic anchor for an organisation creates a form of stability in an uncertain world where strategies have to be dynamic, adjusting based on changing contexts, whereas purpose remains stable.

Over the past five years there has been widespread interest in purpose-driven leadership from academics, business leaders, psychologists and doctors. Findings demonstrate significantly improved business performance and greater sense of personal success, health and wellbeing. Purpose is being proposed as creating the true north in the volatile, uncertain, complex and ambiguous (VUCA) world we face today. Whilst many organisations have a stated purpose this is not always represented in the experiences of employees, partners and customers. For this to be the case strategic alignment is required. A key aspect of strategic alignment is the alignment of the individual purpose of the leaders.

We can work together to create a shared clarity of your organisation’s purpose


We create bespoke and pragmatic interventions that enable you to reflect on your organisation’s heritage, passions, pride and unique strengths and from this understand why the organisation exists, what purpose is it serving in the market or community?

Once we have a shared understanding of purpose that inspires the leadership team we can work with you to translate this into a vision for the future and strategic priorities.

For more information contact enquiries@leadersaremad.co.uk to find out more

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EFFICIENCY
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CREATIVITY
TO INSPIRE YOUR CLIENTS
BE UNIQUE
TO INCREASE YOUR PERFORMANCE